About PACER Leadership
Built for Leaders Navigating Real Complexity
The Founders
Rich Tyson
Founder, CEObuilder
Creator of the PACER Models
Author of Align & Execute: It’s All About the Money…But It’s Not!
Rich has spent over 35 years coaching CEOs, founders, and senior executives.
He holds an MBA from Harvard and is known for guiding leaders to use paradox to navigate the competing priorities that can stall growth and erode trust..
His work focuses on disciplined clarity under pressure and structured resolution of executive-level constraints.
He is the creator of the PACER models and brings decades of coaching results to PACER Leadership.
Jared Oates
Founder, The Leadership Progress Cycle
Author of Tension: Mastering the Superpower of Paradox-Aware Leadership
Jared has spent decades developing software systems for adult learning.
Jared Oates is the founder of The Leadership Progress Cycle and co-founder of Niche Academy, a learning platform serving thousands of organizations around the world.
He developed a framework for simplifying complex problems and translating new understanding into strategic action.
His deep understanding of technology is what makes PACER AI a coaching system rather than a content library.
What We’ve Built Together
PACER Leadership offers three integrated pathways, designed to support leaders at different levels of engagement.
Your Free First Session
A structured, private leadership inquiry that helps leaders clarify:
- The outcome they are trying to achieve
- The core constraint holding progress back
- A grounded next step worth testing
It provides disciplined clarity without pretending complexity disappears.
The PACER AI Coaching System
An ongoing structured coaching experience designed to support disciplined follow-through.
The system provides:
- Always available private coaching through an iterative implementation process
- Structured strategy collaboration with trusted peers
- Continuity and memory across leadership challenges
This is not about faster answers.
It is about building leadership capacity that compounds.
Unlike a single session, it remembers where you've been — and holds you to where you said you were going.
The PACER Workshops
Live, small-group working sessions for executive teams who need shared clarity and coordinated movement.
Workshops help leaders:
- Surface real tensions
- Define core constraints
- Design measurable experiments
- Align around disciplined action
They are built for leaders who care about outcomes, adoption, and sustained progress.
Why PACER Exists
At some point, every senior leader faces a challenge that more effort won't solve.
Not because they lack intelligence or experience — but because the situation itself contains competing truths.
Speed and discipline. Empathy and accountability. Vision and constraint. Stability and change.
These tensions don't resolve. They require a different kind of thinking.
PACER Leadership exists for that moment. We help senior leaders name what's actually in the way, think clearly without oversimplifying, and act decisively without pretending the complexity has disappeared.
PACER Leadership exists to help leaders
Name the real constraint
Think clearly without oversimplifying
Act decisively without denying complexity
How PACER Leadership Came to Be
PACER Leadership did not begin as a product strategy.
It began as a recognition.
Rich Tyson and Jared Oates connected after independently describing the same leadership reality:
Senior leaders are not stuck because they lack answers.
They are stuck because they are navigating paradoxes.
Rich and Jared met by chance on LinkedIn, discovering that they lived and worked only a few miles apart. Early conversation turned into collaboration.
PACER Leadership is the convergence of two mature bodies of work — developed independently over decades — now intentionally integrated.
This is not a merger of brands. It is the integration of frameworks.
Our Shared Commitment
PACER Leadership is not built for scale at all costs.
It is built for leaders willing to think carefully, act responsibly, and learn over time.
We believe:
- Leadership is formed, not downloaded
- Tension is not a flaw — it is a signal
- Progress comes from disciplined inquiry, not heroic certainty
If that resonates, you’re exactly who we built this for.
Copyright PACER Leadership 2026
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