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PACER Membership
This is what it looks like when leadership support finally meets you where you are.
Not a course. Not a coaching program you have to schedule around. Not a chatbot that tells you what you want to hear. A structured thinking process, available the moment you need it, backed by 36 years of proven coaching models and a community of people navigating the same challenges at the same scale.
Why We Built This
Most leadership support arrives too late, costs too much, or gives you someone else's answer.
The leaders I talked to before building PACER said the same things, over and over.
They weren't stuck because they lacked information. They had read the books, hired the consultants, sat through the offsites. They were stuck because no one was helping them think clearly about the specific problem sitting on their desk right now. Not a framework. Not a case study. Their problem. This week. Under this kind of pressure.
And when they did find good coaching, it was expensive, hard to access, and built around someone else's schedule.
Rich Tyson spent 36 years building a practice around a different idea. His philosophy wasn't to give answers. It was to question your answers. His average client stayed 11 years. Not because Rich solved their problems. Because he helped them develop the disciplined thinking process to solve their own.
PACER exists to scale what Rich built. Not to replace it. To make it available at 11pm when the decision can't wait until Thursday's session.
What You Get
Three integrated layers of support. Each one designed for a different moment.
The full PACER membership is built around how leaders actually work: sometimes you need clarity fast, sometimes you need a conversation, and sometimes you need a room full of people who understand what it costs to be in this seat.
The Leadership Architect
Always available. Always working on your actual problem.
The Leadership Architect is an AI coach trained in the PACER models. But it doesn't work the way most AI works.
Ask a general-purpose AI tool for help with a hard decision and it will brainstorm options, validate your framing, and leave you with more to think about than when you started. The Leadership Architect does the opposite.
It asks questions.
Not to stall. Not to gather information before offering advice. Because the questions are the process. The PACER models aren't a list of answers. They are a structured way of thinking that surfaces what you actually believe, what you're actually afraid of, and what you haven't named yet.
Here is how it showed up in a recent session. A leader came in confident that his go-to-market challenge was primarily an awareness problem. He had a model, he had a product he believed in, he had a plan.
The Leadership Architect didn't evaluate his plan. It asked one question:
"What makes you confident that once your ideal customers become aware of this, interest and desire will naturally follow?"
That question stopped the session. Because the answer wasn't obvious. The awareness mechanism that had built his previous practice relied on personal relationships and firsthand experience of his coaching. Was that the same mechanism that would work for a new product reaching strangers at scale?
It wasn't. And naming that changed everything that followed.
That is what The Leadership Architect does. It doesn't solve your problem. It helps you find the right problem to solve.
"What makes you confident that once your ideal customers become aware of this, interest and desire will naturally follow?"
-The Leadership Architect
- No scheduling required
- Available 24/7 on any device
- Trained in the PACER models, not general internet content
- Your conversations are private. They are not used for training. They are not accessible to your organization
- Fully personalized to your context
Human Coaching
When you need more than a question. You need a person.
There are things a good AI cannot do.
It cannot sit with you in uncertainty and hold steady. It cannot draw on 20 years of navigating the exact kind of situation you are describing. It cannot build the kind of relationship where you feel genuinely known, where you say the thing you have not said to anyone else, and someone who has been there responds with something real.
Your PACER human coach brings the two things that matter most in those moments: lived experience and personal connection.
They are experienced practitioners who have led and been led, who have made the calls you are weighing, who can meet you in a conversation that has already been sharpened by your work with The Leadership Architect.
That is the real advantage of this sequence. You don't come to your human coaching session with a vague worry. You come with exceptional questions. The hard work of naming what is actually in the way has already been done.
How it works:
In a way that matches your schedule and need, you schedule a regular, usually monthly, session with your human coach. You control what you share. The conversation picks up exactly where your thinking is.
Live Mastermind Sessions
A room where everyone understands the weight of the seat you're in.
There is a specific kind of conversation that can only happen in person, with people who are navigating the same complexity at the same scale.
Not a webinar. Not a Zoom room with cameras half-on. A room.
Quarterly, PACER members gather for live in-person sessions with executives who are wrestling with the same challenges: how to build and hold a high-performing team, how to make clear decisions under real pressure, how to stay oriented to long-term purpose when the short-term keeps demanding everything.
These are not structured trainings. They are facilitated conversations with no public record, no social exposure, and no performance.
Leaders come to listen. They come to share something they have not been able to say in any other context. And they come to be with people who understand, not because they have read the same books, but because they have been in the same seat.
The friendships that emerge from these sessions tend to be the kind that last.
THE FRAMEWORK
The models are what make this different from every other coaching tool you have tried.
Most leadership development gives you one of two things: advice, or principles. Advice creates dependency. Isolated principles don't hold up under real pressure, because every principle has a counterbalancing opposite that it needs to stay honest.
Accountability without empathy creates fear. Confidence without humility creates blindness. Vision without execution is just a story you tell yourself.
The PACER models were developed by Rich Tyson over 36 years of coaching hundreds of CEOs across more than 60 industries. They are not frameworks built in a consulting room. They were built inside real companies facing real consequences.
Each model applies structured thinking to a specific category of challenge.
The PACER Problem-Solving and Decision Model
For the moments when you are stuck.
Most leaders facing a hard decision already have too much information. What they need is better questions.
This model moves through five stages: Perspective, Alternatives, Consequences, Emotions, and Resolution. It surfaces what you actually believe, stress-tests it against reality, and guides you to produce a decision you genuinely own. Not a recommendation. A committed next step.
The PACER Action Model
For the moments when you know what to do and need to execute with discipline.
Knowing what to do is not the same as doing it.
The PACER Action Model is a five-stage execution loop: Plan, Act, Control, Evaluate, Revise. This converts a decision into disciplined movement. It catches drift before it becomes costly, and turns every cycle of execution into learning that makes the next one sharper.
The PACER Strategic Process Model
For leaders managing the full arc of an enterprise.
This is the model Rich Tyson developed after Harvard Business School in 1977 and refined across 36 years of coaching hundreds of CEOs. It governs every other PACER model.
It runs two tracks simultaneously: your current initiative and your long-range strategic plan. When near-term execution drifts from strategy, it surfaces the misalignment before it becomes expensive.
THE COMPOUNDING EFFECT
Month one looks different from month six. Month six looks different from year two.
Here is something worth understanding about how PACER membership works.
The Leadership Architect builds context over time. It remembers where you have been. It holds you to what you said you were going to do. It notices patterns in your thinking before you do.
In your first session, it is meeting you for the first time. It is learning your context, your language, your current situation. The questions are good. The clarity is real.
By month three, it knows your recurring challenges. It has seen how you respond under pressure. It knows which assumptions you tend to protect.
By year two, it has become something closer to the kind of coaching relationship Rich built with clients over a decade. Not because AI replaces what a human coach does. But because the structure and memory of the PACER models compound in the same way a long coaching relationship compounds.
Rich's clients averaged 11 years. Not because they were stuck. Because their thinking process kept getting sharper and they kept getting value. Clients told Rich that what he does is magic. It isn't magic. It's just a process. That works.
That is the arc PACER membership is designed to create.
SAFE TO THINK OUT LOUD
The best thinking happens when there is no audience.
We built PACER for the conversations leaders don't feel they can have with their board, their team, or their spouse. Conversations that require honesty about what isn't working, what you are afraid of, and what you don't yet know.
That kind of honesty requires safety.
- No Public Profile
- No data sold or shared
- No scoring or performance assessment
- No social exposure
- No supervision from your organization
- Your coaching conversations are not stored for AI or team training
- They are not accessible to employers, investors, or anyone else
What you bring to PACER stays in PACER. That is not a policy footnote. It is the reason this works.
THE PEOPLE BEHIND THE MODELS
This started as two independent bodies of work that turned out to be near-mirror images of each other.
Rich Tyson spent 36 years building a CEO coaching practice, one relationship at a time. He is known as The Leadership Architect. The name is now shared with the AI coach in PACER membership, because that is the most honest way to describe what both do: they help leaders design the thinking structures that make good decisions possible.
Rich created the PACER models. He has coached leaders across more than 60 industries. He holds an MBA from Harvard. His clients have included founders navigating exits, executives managing acquisition integrations, and CEOs rebuilding after near-failure. His average client stayed 11 years. He writes a monthly column for the Utah Business Journal. He is the author of Align and Execute: It's All About the Money... But It's Not.
His coaching philosophy, in his own words: "I'm not here to answer your questions. I'm here to question your answers."
I am Jared Oates. I spent more than a decade co-founding and building Niche Academy, a learning platform serving thousands of organizations. Long before I met Rich, I was studying the patterns beneath leadership failure. Every toxic boss, every micromanager, every leader who burned out their team or stalled their organization, shared the same root cause: a genuine virtue, unchecked, that became the problem. Accountability without empathy. Confidence without humility.
I wrote a book about it: Tension: Mastering the Superpower of Paradox-Aware Leadership.
A LinkedIn conversation connected me to Rich. We discovered our models were near-mirror images. We discovered we lived four miles apart. We describe it as divine orchestration.
PACER Leadership is not a merger of brands. It is the convergence of two mature bodies of work, now intentionally integrated for the first time. My technology background made it possible to scale what Rich has built. Rich's 36 years made it worth scaling.
THE RIGHT FIT
PACER membership is built for a specific kind of leader.
You are a senior executive, founder, president, or owner-operator. You are not in crisis, but you are at a pivotal moment. The decisions on your desk are real, the pressure is real, and more information is not the thing you need.
You are not looking for someone to tell you what to do. You have had plenty of that. You are looking for a process that helps you think clearly, on your actual problem, right now.
If that is where you are, PACER was built for you.
"Rich's expertise in business profoundly impacted our company's growth and success."
—Steve Vanbibber, former owner & CEO, Precision Assembly.
"Rich exudes confidence and the authority of over five decades of front-line experience working with and coaching leaders. He shares a wealth of practical wisdom in every presentation.”
—Tim Stroshine, CEO GLC Corp.
DEPLOYING PACER ACROSS YOUR LEADERSHIP TEAM
Building leadership capacity across your organization?
PACER Leadership works with L&D professionals and HR leaders at companies with 200 to 5,000 employees who want to deploy structured AI coaching at scale.
Leaders at every level get always-available support, grounded in proven frameworks, that meets them in the moment of their actual challenge. You get a development program that builds real capability rather than delivering information that fades.
If you are evaluating PACER for a team, a division, or your full leadership population, we would like to talk with you.
The decision on your desk deserves a clear path forward.
Start with our free training. It will show you exactly how the PACER models work, why most leadership support fails at the moment leaders need it most, and what it looks like when structured thinking finally meets a real problem.
© 2026 PACER Leadership