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FOR FOUNDERS, EXECUTIVES, AND CEOS
That decision sitting on your desk deserves a clear path forward.
PACER gives you a structured thinking process, tested across 36 years and hundreds of CEOs, for the moments when advice isn't enough."
Free one hour training. Used by hundreds of executives.
Trusted by leaders from
This is for you if...
You're Not in Crisis.
But You're at a Pivotal Moment.
- You own a big decision—a strategy, a big bet, a key hire or termination, a partnership...
- Time is ticking and pressure is building.
- You've had lots of advice, maybe even information overload.
- You're looking for the right answer, but it isn't clear.
PACER is made for these moments.
It gives you a way to filter the noise and find the signal.
It won't tell you the answer, it just asks the right questions.
The problem isn't that you don't know enough. It's that knowing more isn't the answer.
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I was three weeks from filing for bankruptcy. I had always kept my financials pretty close to my chest, but it got bad enough I couldn't see a way out. PACER gave me a confidential, but brutally honest conversation about what my P&L was actually telling me. That hard conversation opened new possibilities. Just one year later I had the most profitable year ever after 30 years of business.
— Founder, Regional Services Company
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I believed our hiring problem was the market—that the people we needed just weren’t out there. PACER pushed me to rethink our assumptions and redesign how we recruit and develop talent. We targeted new candidate pools, built clearer career paths, and created real incentives for long-term growth. Today, roles we couldn’t fill are in demand, and we have a reliable pipeline of people advancing through the company.
-CEO, Specialty Manufacturing Company
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A key executive refused to align with a critical strategy, and I didn’t believe the company could survive without him. With the PACER process I worked through the real risks, built a contingency plan, and made make a clear, decisive call. Letting him go was difficult, but today, we’re stronger, more capable, and no longer dependent on any single individual.
-CEO, Tech Company
PACER Membership Highlights
Members gain access to a unique executive support system. You'll soon see why, after over 36 years of coaching, the average client tenure is over 11 years.
Here are just a few key elements:
Always-Available Private Coaching
The Leadership Architect is an AI coach trained in the PACER models that have been refined and tested over more than 36 years. The Leadership Architect asks the questions that cut through the noise. While general-purpose AI validates your thinking, The Leadership Architect challenges it, surfacing the assumptions you haven't named yet.
No scheduling.
Guaranteed privacy.
Fully personalized.
Human Coaching
When you want the grounded reassurance of a personal connection, you can escalate a question or a conversation to a human coach. You choose what to share, but because you'll have already sharpened your thinking with The Leadership Architect, you'll come to the conversation with exceptional questions. Your human coach has navigated what you're navigating. They bring the kind of grounded reassurance that comes from real-world experience, and a relationship that builds over time.
Live Mastermind Events
If you've ever been part of a mastermind group, you understand the power of a safe space with peers. Even across widely different backgrounds and circumstances, the human challenges we face are stunningly similar. These are quarterly live, in-person sessions with executives navigating the same scale and complexity as you. The room understands your situation in a way your board and your team cannot."
WHat's different about Pacer?
The PACER Models
The PACER models are the coaching framework that you simply won't find anywhere else. Each model applies specialized expertise to the unique demands of specific business challenges. The PACER models create the support context for turnarounds, growth acceleration, exits, and long-term success.
Most leaders facing a high-stakes decision ask: "What should I do?"
The Leadership Architect asks different questions, including:
- What are you really trying to accomplish?
- What is the core barrier to your goal?
- What alternatives have you not fully considered?
- What are the best case, worst case, and most likely outcomes from each alternative?
This process, applied through the PACER Problem-Solving and Decision Model, is how clarity happens.
Who Is Behind PACER?
PACER Leadership is a collaboration between the extraordinary executive coaching of CEObuilder and the deep technology expertise of The Leadership Progress Cycle. CEObuilder was founded by Rich Tyson, the creator of the PACER models. The Leadership Progress Cycle is both a coaching framework and a company created by Jared Oates.
Rich and Jared connected through a chance encounter on LinkedIn because of a shared interest in paradox. Further conversation revealed that their models were almost mirror images of each other, and that they lived just four miles apart!
Rich Tyson
CEObuilder
MBA, Harvard Business School, Author of
Align and Execute—It’s All About The Money… But It’s Not.
Rich is known as The Leadership Architect, the title that is now also the name of PACER's AI coach. We've built a systematic way to deliver what Rich has done for individual CEOs for over 36 years. Rich has coached CEOs and executive teams with an average 11 year client tenure across multiple industries, including technology, manufacturing, services, retail, healthcare, private equity, and family enterprises. His PACER frameworks were forged inside regulated industries, founder transitions, acquisition integrations, and negotiated exits.
Jared Oates
The Leadership Progress Cycle
MA Brigham Young University, Author of
Tension—Mastering the Superpower of Paradox-Aware Leadership.
Co-founder of Niche Academy, a learning platform serving thousands of organizations. His decades of work building adaptive learning systems is what makes PACER AI more than a chatbot. It's a structured coaching experience that responds to how you think. His book, Tension, gave language to the framework that runs through every PACER model: Extraordinary leaders don't take an Either/Or approach to competing truths. Instead, they find the unexpected Both/And solutions most leaders overlook.
Building leadership capacity across your organization?
PACER Leadership works with L&D professionals and HR leaders to deploy structured AI coaching at scale. Leaders get always-available support. You get measurable progress data and a development program that sticks.
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